7 Ways Businesses Are Using Tech to Improve Customer Experience

Technology has been the dominant thing of the 21st century. It has exponentially improved almost all the fields which exist today. For long, modern technological gadgets and techniques have become an integral part of all business models, and there is a heavy dependency on them in terms of business operations and customer experience today.

In terms of improving customer experience, technology has played a major role and had, in fact, revolutionized the whole process with which it was done. Today, a business must follow the below mentioned five techniques so as to improve their brand’s customer experience-

In terms of improving customer experience, technology has played a major role and had, in fact, revolutionized the whole process with which it was done. Today, a business must follow the below mentioned five techniques so as to improve their brand’s customer experience-

Reputation Management

Using Chatbots for Interaction

The main thing to know about chatbots is that they are AI programs which are used for interaction with customers. These chatbots have basically revolutionized customer interaction as now customers are able to get an instant response to their queries and have the desired solutions to their problems. They are very easily deployable and require no extra effort.

Data Analysis

Most businesses which have an online presence tend to get a lot of personal information about their customers. This data has become extremely valuable to the companies as now it is being analyzed on a very large scale so as to provide the customers with a much better user experience as compared to before. This has prompted even an improvement in product quality. Certainly, data analysis has been a big boon.

Artificial Intelligence (AI)

Though still in its infant phase, AI is now being used by companies on a large scale(as mentioned above in chatbots). With the support from AI, a whole new sector has opened up. Now, businesses are able to speed up a lot of their processes with AI powered tools and give better services. The possibility of errors have also reduced and the services have considerably improved.

The Virtual Reality (VR) Experience

Some might feel that this is quite a strange addition to this list, but let us look at a real life example first. A brewery in Ireland put up a whole VR experience in their tasting booths, and it made their sales shoot up like crazy! VR is extremely engaging, and anything that is engaging for the customers is bound to provide a business with the best of results.

Augmented Reality

A recent study shows that retailers are spending more than $25 trillion a year on online shopping. However, high return rates for online purchases can negate all the marketing efforts. One way to reduce return rates is to offer interactive AR applications. Companies like IKEA have developed a mobile application that lets you ‘place’ furniture in your home. Other companies are experimenting with AR-powered augmented reality.

Virtual reality technology allows businesses to use Augmented Reality (AR) to give customers a more realistic view of products that they buy online. In the case of Sephora, for example, the Virtual Artist allows consumers to see the condition of a product before purchasing it. This can help them feel more confident about purchasing the item and will ultimately boost their customer satisfaction. Virtual reality apps are already available. The same goes for virtual reality apps.

Blockchain

The implementation of blockchain technology has many benefits for businesses, including increasing transparency and reducing friction in the delivery of services. For example, the traditional service delivery cycle involves loops of manual analysis, whereas blockchain automates these processes. Businesses can also integrate blockchain tech into agile delivery processes to improve development sprints and empower the customer record-keeping unit. These benefits enable businesses to respond to customer needs faster and more efficiently.

As a disruptive technology, blockchain has several advantages. It is a secure, distributed ledger system that reduces transaction costs. Blockchain can also be used to improve the customer experience by eliminating friction and reducing costs associated with data and transactions. The technology is suited to a wide variety of industries and has broad applications. Government agencies, big businesses, and nonprofits are currently testing it in their business operations.

IoT (Internet of Things)

Today, if you look at things, you will see that most things in your house, be it your TV, car, or watch, are connected to the internet. This concept is called the Internet of Things, or IoT for short. Here, ready-made solutions are provided to customers who can easily navigate to the internet and get quick help without having to wait for a customer care executive to explain them everything about their issue.

Truly speaking, the technology which is being developed currently will further transform the customer experience into something new, which is much more better than what is being offered to them today. All one businessman needs to lookout for is quick adoption to these dynamic changes.

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