Developing your logo is often the first thing you consider while planning for a startup. The primary objective of your logo is brand acknowledgment. When a potential client looks at your logo for a bit of a second, does he perceives and remembers what this logo is about? Does your logo speaks out for your company or it fails?
Designing an ideal logo is a meticulous practice. If done properly, it may prove to be the bond in the midst of your company’s brand recognition. If it is done wrong, it might be the weakest point of your small startup.
What A Logo Stands for?
A logo is a symbol that distinguishes a business. Companies or businesses put their finalized logos on their marketing materials, storefronts, web pages, and websites. Inventing a sign that is notable and echoes your customers’ emotions is a tough job. There are numerous kinds of logos e.g. logotypes, pictorial marks, letter marks, abstract logos, and combination logos.
Logotypes are word-based logos. These may contain product or business name along with charming colors or fonts. Letter mark logos are not very different from logo-types; the only difference is that letter marks contain an only first letter or a few letters of the business name.
Pictorial marks, as the name suggests, are image-based logos. No words are inserted with the symbols. Abstract logos comprise of icons too, but the imagery used is uncommon and abstract.
Combination logos include icons and words both. All types of logos don’t suit every type of business. It is crucial to choose the right type of logo for your business brand’s success.
Directions for crafting a logo that lasts
Crafting an award-winning logo is not a small achievement. You would have to undergo a lot of brainstorming, drafting, revising and may also repeating.
Whether you craft your own logo or outsource it, you will remain an essential part of the procedure. Read and follow these tips to design a logo that strongly represents your brand.
Consider your brand
Your logo must stand for your business. Crafting your logo is part of the branding process, therefore, you have to make sure that your logo conveys the message you want it to convey. Your logo must correspond to the purpose of the business.
For instance, if your target audience is average consumers, then you need to avoid applying a classy symbol. While developing your logo, you have to take your competitors’ brands into account. You would wish to create a logo that distinguishes your business from that of your competitors. Professional Logo services may guide you very well.
Understand your customers
Before pondering upon your logo, you should conduct research to define your target customers. If you are oblivious of your potential customers, how can you craft a logo that echoes their aspirations and is appealing to them? Your logo’s form will vary, relying on your audience. To mention an example, a logo established for the musicians will not appeal to athletes and vice versa.
Keep it plain
As Leonardo da Vinci said, “Simplicity is the ultimate sophistication.” It is an excellent practice to maintain your logo plain and compliant. Bear in mind that your logo presents an integrated image. Your logo needs to be readable and understandable within a little time. If a customer has to gaze at it, he would be repelled and walk away.
Nonetheless, you may think to add latent images that are inaudible and are present in the background. Be careful that these images do not belittle the main icon.
Bear in mind versatility
Nowadays, the scale of your logo is much more vital than ever due to the easy access to mobile and other facilities. In what way the logo seems on websites or on screens of smartphones or tablets? And how is it going to appear in other places? You should develop a versatile logo that remains unforgettable.
Your logo has to appear on different objects in different sizes. Make sure it is scalable and remains intelligible in small sizes and clear in larger ones too.
Choose logotype wisely
Another crucial stage while designing your brand logo is to select logotype. In some situations, only a graphic works well, while in other cases a wordmark fits in best. However, mostly combination logos are an excellent choice. It gives you the opportunity to be innovative with the graphics and communicate your vision through words.
Make it long-lasting
Many businesses approve that bringing some changes to comply with the latest tendencies is a fine notion. But in connection with crafting your logo, try to think out of the box and innovate something timeless and long-lasting.
You dream your logo to live beyond the trend. Although logos may evolve with time to comply with the modern trends, you have to retain the essence of your logo same.
Determine your fonts
There are too many fonts to choose from. The font plays a key role in making your logo readable. It decides whether your audience would be able to read it easily or they would have to squint their eyes in an attempt to read it.
The font is critically important when your logo comprises of text only. Test by applying different fonts and see which one gives the best impression.
The final step in logo designing is to add colors to the graphics. Beginning with white and black makes choice easy, in addition to this, you would have to check how the logo appears on a grey scale when printed.
Narrow your options down to a few shades only. Applying less color is critical and easy. Adding too many colors might create confusion. The best option is to carry out research on the impact of colors and then deciding the most suitable color for the logo. The color or colors that you apply on your logo must be pertinent to your brand’s vision.
You can seek further help from professional logo design service or logo services.
Alex is fascinated with “understanding” people. It’s actually what drives everything he does. He believes in a thoughtful exploration of how you shape your thoughts, experience of the world.