Coronavirus outbreak has happened at an alarming rate. Nearly, every country in the world is reporting Coronavirus cases every single day. In most of the affected areas, the government has restricted many business operations and ordered to shut down non-essential ventures, in order to maintain social distancing and slow down the transference of COVID – 19.
Doubtlessly, CORONAVIRUS or COVID – 19 has economically and functionally stroked most of the businesses around the world, which implies that our global economy is shrinking!
The worst part is, no one is having any idea, when things will be back on the track.
Clearly, businesses should find other ways to market their products or services and maintain their presence among their customers during this tough time. Keeping in mind, that this is not the time to stay silent instead this the time when you can prepare your business to outshine later.
As people are avoiding physical transactions and preferring to stay at their homes, online engagement is inflating like never before. People are spending more time on the internet, than ever. Thus, it is a great time to reach the target audience over the internet. This is the time when people have free time and so they are spending it in online surfing. So chances are pretty much higher for them to come across your product or serving offerings.
So, why not take advantage of this time period?
During this global Coronavirus outbreak, the best way to market your business is through ONLINE MARKETING OR DIGITAL MARKETING! Market your business digitally will help you not only to utilize this time period, but will also enable you to prepare yourself for future, when the lockdown gets over. This will certainly drive success in the long term. Digital marketing helps you to attract targeted audience and enhance your business visibility across the web.
Every business must take a turn towards digital marketing. By doing so, whenever the economy picks up, you will be the first one having the trump card.
Following are some really interesting online marketing tips you should consider for your business to not let this lockdown period effect your business in any way:
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Tip #1: Be More Relevant on the Internet
The digital world keeps on changing, thus it requires regular upgradations. There are a few things that you should update instantly if you haven’t yet.
Maintain and update your Google My Business profile, as it is the best way to attract, and connect with local customers. Remember, your Google business listing is likely to be the first thing that your customers will see when they search for anything that relates to your business.
If your business is under essential services and opens during the lockdown, adding working hours on your local listing will be a great idea. You can also set special hours for more clarity. This will make your business more understandable and transparent during the global pandemic.
Apart from this, you can be a part of the COVID – 19 awareness program to spread awareness about Novel Corona, among the audience. You can post causes, preventions, and updates regarding Coronavirus on your social media pages and website. This may help you to gain more attention of your audience.
Tip #2: Reach Out to Your Audience on Social Media Networking Sites
Undoubtedly, this is the moment of social media. The lockdown led by Coronavirus or COVID – 19 has lifted the social media engagement rate.
As people are self-quarantined in their homes, the usage of social media has increased more than ever. During the lockdown, social media is the best way to communicate.
Your audience is on social media, so this is the best time when you should be more active on your social media business profiles than ever. Come up with creative ideas and posts on your social media business page to attract your audience. At this time, your targeted audience is free to listen to you, so make the best move to get connected with them.
Tip #3: Re-Connect with Your Existing Customers
It’s quite easy to reach out to your existing customers. Utilize this time to strengthen your old customer relationships for future benefits. You can reconnect with your customers through several ways including email marketing, social media marketing, planning a webinar and more. Just drop in an email hoping for their well-being. You can also organize a general video call with them to enhance interaction.
Reconnecting with your existing customers will be a smart idea for every business. Keep in mind, that your existing customers are more likely to spend on your offerings as compared to the new ones. Getting connected with your existing customers may help you build a wider customer base.
Tip #4: Focus on Your Online Reviews
In this competitive business world, online reviews act like social proofs that have a clear effect on business sales.
However, for a brand’s image, reviews are necessary. Online reviews are the best way to determine weak points in your business. You can improve on these key flaws of your business to provide better customer experience.
It’s no secret that 70% of your sales rely on your online business reviews. Before buying anything, people go through online reviews to make sure if the particular product or services they want to buy, is fine to others or not. A single review may take your customer away from your doorstep. Thus, it’s essential to make an online review management strategy. The first thing that your strategy should have is “Responses”. Whether you got a positive or a negative review, you should respond. This may help you to build a positive and genuine brand image over the Internet. You can also create attractive response templates to establish better interaction.
Tip #5: Improve Your Search Engine Ranking
Search Engine Optimization (SEO) is a time-consuming technique with long term benefits. As nearly everything is shut down, so you have adequate time to push your SEO efforts and improve your search engine ranking.
Utilize this time to check and fix technical errors on your website. Improve your keywords and work to get ranked for them. SEO is a great way to enhance the online visibility of your business. Thus, focus on building a smart SEO strategy of your business to reap more benefits in the future.
Final Words! The world is going through a tough time, right now. This is the time to stay positive, things may get better to normal soon. Till then, it’s better to make your business ready to outshine later.
Author: Riya Roy is a technical content writer at Agdova Technologies. She carries the expertise and a flair for writing on Management Consulting, Software & Analytics, and Digital Media. Apart from distilling her technical ideas into creating innovative solutions, she is a practitioner of Electric guitar. You can connect with her on LinkedIn.