Still, remember the time when social media first emerged as the hottest thing in the market. Many of the brands started with it without knowing much about it. It’s not until we see how it works for other brands that we jump into it for better results for our business. The ones who were the early adopters are now reaping the results because they are now full fletched with the working of social media marketing.
Even the agencies are now charging much for social media and delivering some results. I have talked to tons of social media marketing agencies and here are my learnings which can help you reap some benefits too:
One platform at a time
It is common knowledge that sailing on two boats at a time can sink you in the long run. So keeping this example in mind, it is good to focus on one platform and be the best in that platform. Invest all your resources in that platform and make sure you do better than your competitors. Maybe your competitors are doing on more than one platform, but it is up to you to outsmart your competition by getting to the mastery level on one platform.
Maybe your competitors are doing good at one platform but not so well on the other platform. This is your opportunity to take the leap and lead from there. Don’t leave anything on the table. It is your chance to move towards success. You cannot risk by not trying and blaming others for not succeeding.
If you’re successful at one platform, you can succeed on other platforms too. However, the takeaway here is to lead by creating an example. Show your users that you care about them and that you are doing everything to take care of them. You are here to solve their problem, and you are willing to do it with a smile.
Focus on Engagement rather than hits
Talk to any social media expert, and he will spend hours generating traffic on your website. However, if you talk to any legitimate social media marketer, he will inform you that in the end, the only thing that matters is how many people got engaged with your content. Craft pretty content with eye-catching design. It only takes 5 seconds to grab the attention of the visitor so make sure you make that first impression worth it. Forget about how many hits you got and try to convert all the visitors that hooked with your website for more.
If the users are not engaged with your social media posts, it means there is something wrong with them. Either change the pictures, re-write the content or do something different. Ideally, users must do something about your posts.
Schedule your posts
Posting your content with consistency is a sure-shot way to make it to the top. The more you appear on social media, the better chances you will get to get in the eyes of various users. Not everyone is present all the time on social media. However, for different regions across the globe, you need to plan to schedule your posts on social media.
Now with this time bound era, you need to prepare post depending upon different time variants. Use the tools available online to find out the best time to post on social media and follow that schedule for a week. Note what works for you and go with that flow.
Content is King
There is so much content all across the internet. However, is the content doing you anything useful? Are you generating leads or driving traffic from your content? If the answer is no, now, is the time to change that and use your content to rule the social media and outsmart your competitors.
Everyone is creating content, but not everyone can grab the attention of the user and get them to make impulsive buying decisions based-upon the perception about the brand. In a brand, content is something which can help users gain trust and move with the purchase without having any second thoughts about it.
Keep track of your wins
It is of vital importance to keep a record of your successes. Post, track and repost. Find out what is wrong with the strategy and apply what is working for you. It is good to monitor your leads and make the necessary changes to make it more useful. A professional digital marketing agency uses analytic tools to keep track of what is working for them, so they can tweak what is working and what is not.
If you don’t measure anything how can you label it as a success or failure? Moreover, by measuring the progress and stats of your wins, you will be able to devise an alternate strategy which can be used to make more wins.
As a professional social media marketer, it is your core responsibility to analyze the data and convert it into valuable insights so that you can do something about it.
At the end of the day, what you need to do is to delegate most of the things that you can and leave the rest for you to tweak and make better. If at first, you don’t know where to start to search online and go for the small wins.
Once you get your foot in the game, now you can move to the advanced level and go for the big wins.
Alex is fascinated with “understanding” people. It’s actually what drives everything he does. He believes in a thoughtful exploration of how you shape your thoughts, experience of the world.