If you are looking to cement your name in the makeup industry, one of the most vital things that you should pay attention to is your makeup portfolio. This collection of work serves as evidence of your experience, skills, and creative range. It is your most powerful marketing tool.
Your makeup portfolio is usually the first material you present when you want to impress prospective clients. It should contain the best images of your work.
Another thing to take into consideration for your makeup portfolio is it needs to be updated all the time. Whenever there’s a new trend or a change in the seasons, your portfolio must have looks that align with the seasons that dictate these trends.
Therefore, for the holiday season, it is a definite must to create makeup looks that align with everything the season stands for. Here are some ideas to build upon for makeup looks clients will want to experiment with for the holidays – bring on the shimmer, shine, and sparkle.
1. Blinged Eyes
When women gravitate toward bright solid colours for clothing during the holidays, one of the best ways to make their overall look stand out is by making the eyes sparkle like the glittery decor of the season. Combine metallic colours and glitter for blinged-out eye looks.
Work with loose jewel-toned pigments and try the foiling method to make them shine. Afterwards, dab glitter to further boost the light-catching ability of the eye makeup. Then, define the shape of the eyes with liquid liner and dramatic false eyelashes. Don’t forget the lower lashline – smudge shimmery eyeshadow below the lash line or line it with a liquid glitter liner.
2. Snow Lashes
There’s something incredibly romantic about the look of snow settling on lashes, and this makes for an enchanting look for the holiday season.
To highlight snow lashes, stick to a subtle wash of colour on your eyelids. Follow this by tight-lining your eyes to accentuate the natural shape of your eyes.
After that, curl those lashes. Apply feathery falsies and brush glittery mascara on those lashes. Make sure to concentrate the flecks of glitter on the ends of the lashes so they’ll sparkle like snow jewels around the eyes.
3. Flushed Winter Cheeks
Cold holiday weather makes the cheeks naturally rosy, but create a more attractive flush by giving them the look of healthy moisture. Opt for cream blushes that have a bit of shimmer on them.
And, if the skin is really dry because of the biting cold of the outdoors, combine a bit of shea butter to any blush product. Doing this will not only improve the way blush spreads on the skin; it will add radiance and smoothness to the complexion.
4. Snow Queen Skin
This look utilises minimal makeup but requires professional technique. It’s all about creating a flawless-looking skin that’s moist and healthy. More attention is given to evening out the skin tone and texture and creating a glow from within.
All the products should have a radiant finish. And, the fingers are the primary tools to create a glass-like skin texture. Start with a small amount of luminous primer. Follow up with lightweight medium-coverage foundation mixed with a bit of shea butter or beauty oil – pat it all over the skin.
Use a skin brightening product instead of concealer for areas that are slightly discoloured. Finish everything off by applying a thin layer of micronised shimmers on top of the cheekbones, browbone, the inner eye corners, the philtrum, the fleshy centre of the lips, the bridge and tip of the nose.
5. Juicy Lips
Juicy lips are the way to go for holiday makeup looks. So, forget about matte formulas in deep, murky colours and opt for rich and vibrant hues such as reds and pinks.
Boost the look of moisture even more. Apply sheer lipgloss with a bit of shimmer on top of the lipstick. This will make the lips shine like the lovely ornaments of the season.
6. Glittery Brows
Give makeup looks a little extra something by making the brows sparkle as well. After lining the brows to thicken them up and define their shape, brush some brow gel.
Before the gel dries, pick up a small amount of loose glitters on a spoolie and brush them slightly on the brows. This makes for a subtle avant-garde makeup look.
Those are just a few ideas to consider for your portfolio. But, it’s crucial to note that for these creative holiday looks to make an impact on your portfolio, you need to make sure they translate well in pictures.
So, bring in artistic details when photographing the looks. Pay attention to the themed background (therefore, book a photography studio), the poses, and lighting – coordinate all of these seamlessly. With all of these in place, you can be sure that the holiday makeup looks section of your portfolio will be maximally impressive visually.
Author Bio Toni Malt is the Middle East’s leading international editorial makeup artist and the woman behind the highly anticipated Toni Malt Makeup Academy in the heart of Dubai, now training the next generation of key makeup artists. From minimalistic looks to freestyle artistic creations, Toni’s creative work has been published in top international fashion magazines around the world including VOGUE, ELLE, L’Officiel, Marie Claire, Harper’s BAZAAR, Grazia and Cosmopolitan.