While surfing the internet you must have come across many hashtags. It’s been more than a decade that marketers have been tapping into the marketing potential of hashtags to expand their target reach, generate leads, increase sales, and grow their brand/ business.
Well, this article is all about Hashtags. Why are they so important in digital marketing? What is a hashtag aggregator? How do they aid your marketing efforts?
Worry not, all these questions will be answered.
So, let’s start the ride.
Hashtags- Importance In Digital Marketing
Hashtags are an important part of the social media experience on Twitter, Instagram, and Facebook. Not that other social media platforms don’t use hashtags but still, they haven’t tapped into the full potential of hashtags like the prior stated platforms are doing.
Today when social media is a way of life, hashtags are the way of social media. Simply put, hashtags are topics that are used to categorize your social media content over different platforms.
When a user searches for a hashtag, then all relevant conversations and social media content regarding that topic are brought up as results where that hashtag has been used. These results might show up from the public accounts of which you were not even aware earlier. Hence, users can educate themselves more.
Hashtags tend to boost user engagement. As facts state, on Facebook, a post with one or two hashtags will attract 177 more interactions rather than posts without hashtags. Similarly, on Instagram, engagement is enhanced by 12% more, and on Twitter, the use of hashtags improves the life of the tweet by 15 minutes more.
Hashtags are a relevant social media marketing tactic. They let users discover your unseen content. Hence, it increases the reach of your content beyond your targeted audience.
In 2019, a well-executed hashtag campaign can drive the entire marketing strategy of a brand/business. Given the diversity and expanse of social media networks, managing hashtag content can be a daunting task. Managing all the hashtag content around your brand is really imperative.
A hashtag aggregator comes as a great help in this moment of need.
What Is A Hashtag Aggregator?
A Hashtag Aggregator is simply a social media aggregator tool that collates together all the social media content which contains a specific hashtag. It brings together all that content in one place where it could be managed, customized, curated, and analyzed.
A good Hashtag Aggregator, one like Taggbox, aggregates real-time hashtag content from all over the internet. It integrates with multiple social media platforms like Facebook, Twitter, Instagram, Youtube, etc.
Along with aggregation, a good hashtag aggregator also gives you the option to display the aggregated hashtag feeds either on display screens for events or digital signage or to embed them on your website using a social wall.
Besides the aggregation and display functions, a hashtag aggregator offers many such features that help you augment your marketing strategy.
To start with, you can customize your hashtag feeds according to the look and feel you want. You can use the Personalize Option for that purpose. It gives you the functionality to choose from multiple themes, card styles, background designs, theme settings with advanced CSS options, and many more.
Other than that, you can also curate and filter your aggregated hashtag feeds using the Moderation Option. You can manually or automatically filter out the irrelevant content before pitching it out to your audience on behalf of your brand/business.
Besides that, you can also track the performance of your hashtag feeds using Analytics Feature which gives you an insight into consumer engagement with your brand’s hashtag feeds.
Why Do You Need A Hashtag Aggregator In The First Place?
Every small and big brand believes in the power of social media for its marketing campaign. The best way to use social media for your marketing purpose is by leveraging user-generated content for your marketing objectives.
A Hashtag Aggregator automatically discovers and collects this scattered user-generated content via hashtags and brings them on a single platform. This allows you to reach your target audience and even beyond without much trouble.
With the multi-functionality of hashtag aggregators, a marketer is literally aided to augment his/her marketing strategy by producing only the best quality content from the great volumes of user-generated content aggregated via a hashtag from different social media platforms.
You can track your competitors and hence better your marketing strategy by overcoming your shortcomings and acing where your competitors lack.
You can engage your audience by displaying these aggregated real-time hashtag feeds at events, concerts, conferences, seminars, and other similar events on a social wall. In fact, the word of mouth marketing gets reach beyond your imagination.
It not only enhances the audience engagement rate but also boosts the event’s ROI. Even if embedded on websites, hashtag feeds provide your visitors with social proof thus strengthening your credibility and authenticity factor. Overall, it enhances your website’s performance and improves your online marketing strategy.
Over To You
Hashtags have a crucial impact on your digital marketing campaigns, and especially if they are social media oriented. There is no denying the fact that hashtags are and will continue to be an important element of all social media marketing strategies.
If used properly, hashtags can be an incredible asset to any brand promoting itself online. Although, devising a strategy and proper structure to how to use a hashtag is a must. A hashtag aggregator helps you a long way in achieving your desired results from a hashtag marketing campaign.
What are your add-on tips for hashtags and their importance in digital marketing?
Feel free to share with us in the comment section below.
Alex is fascinated with “understanding” people. It’s actually what drives everything he does. He believes in a thoughtful exploration of how you shape your thoughts, experience of the world.