Infographics have become a strong way to get information across. They tell people about things in a way that is both fun and easy to understand.
But, like any other creative job, making an infographic can be hard and full of problems. Problems like these can be challenging for even the best planners to solve.
We’ve put together a list of five common infographic building mistakes and given you tips on how to avoid them. This will help you find your way around and make infographics that get your message across.
Table of Contents
1. Lack of Clarity and Focus
When making infographics, a lack of clarity and focus can make them much less effective at getting the message across. When an infographic isn’t clear, it can be hard for viewers to get the main point or key lessons, which can lead to confusion or a loss of interest.
Before designing your infographic, define the core message or main idea you want to convey. This message should be concise, specific, and aligned with the purpose of your infographic. Identifying the core message will serve as a guiding principle throughout the design process.
2. Overcomplicating Design Elements
Overcomplicating design elements is one of the common infographic-building mistakes. This can lead to visual clutter, confusion, and a loss of focus. This can lead to people not digesting your infographic as quickly as they should.
Keep your design clean and simple. Avoid overcrowding with excessive icons, graphics, or text on infographics. Stick to a minimal color palette and use whitespace to your advantage. A simple design allows viewers to focus on the key information without distractions. If you’re looking for good infographic design tools, go here!
3. Neglecting Data Accuracy
Neglecting data accuracy in building infographics can undermine their credibility and impact. This will make it hard for your audience to believe the message you’re trying to send.
Before using any data in your infographic, ensure that it comes from reliable and reputable sources. Cross-reference information from multiple sources to confirm its accuracy and avoid relying on a single data point. Credible sources may include government publications, academic research, industry reports, or reputable news outlets.
4. Ignoring Target Audience
Ignoring the target audience when building infographics is a big mistake. This can result in a mismatch between the intended viewers’ design, content, and preferences.
You need to identify and understand your target audience. Consider their demographics, interests, knowledge level, and any specific characteristics that might influence their preferences and needs. This understanding will shape the content, tone, and design choices of your infographic.
5. Neglecting Responsive Design and Accessibility
Neglecting responsive design and accessibility in building infographics can limit the reach and impact of your content. This is because it makes your infographic hard to access or view across different devices and for individuals with diverse needs.
Design your infographic to be responsive, meaning it adjusts to different screen sizes and orientations. Consider how your infographic will appear on desktop computers, laptops, tablets, and smartphones. Ensure that the layout, text, and visual elements adapt and reflow to accommodate various screen sizes.
Avoid These Infographic Building Mistakes
Common infographic building mistakes are harmful to any project. Submitting an infographic is an investment of time. Be sure to use these tips to create a professional and logical design. Try our new infographic-building tool today and create an effective infographic!
Did you find this article helpful? Keep reading our blog for more!
Alex is fascinated with “understanding” people. It’s actually what drives everything he does. He believes in a thoughtful exploration of how you shape your thoughts, experience of the world.