Nothing represents humans’ thirst for discovery better than technology. We’ve come a long way since the first telephone – today, our mobile phones serve as extensions of ourselves – functioning almost like an extra limb.
The main intent behind the technology is efficiency – doing something better, faster, more than humanly possible. Tell me, can you manually count all the words in this paragraph? Maybe it’s doable, but it would be nowhere as fast and as accurate as word counting tools could.
Technology develops as humanity develops. It has become a subculture just as much as it is a category in basically any media. With the fast, constant growth of the industry, innovations pop out each day that adds to the long list of niches in the tech community.
Said niches can make it tough to reach audiences with your tech blog. If you want your blog to be a proactive member of the tech world, you should always consider these key factors into your content strategy:
Research is the very foundation of technology.
If Edison didn’t carefully study the elements of the first lightbulb, he probably would’ve gotten fried. Similarly, research should be the foundation of your tech blog. There is no room for error – technology is bound by facts. Posting inaccurate or false content would discredit your blog entirely. After all, why would a tech fanatic follow a source that’s not credible?
Thorough research also gives your blog more of an edge when it results in you being the first to blog about a new topic, getting an expert opinion, or offering a different insight from what everyone else is posting.
Of course, other than following the industry trends, it’s also important to run a few diagnostics first, as with any well-oiled machine. Search engine optimization is vital to managing the traffic of your blog site.
Knowing your Audience:
Knowing your demographic is also a part of the research. You have to be specific with which target audience your content caters to.
It’s advisable to visit similar blogs beforehand to gauge how audiences respond to their content – from which you can find a way to stand out. Doing the same thing over and over again is insanity – according to Einstein – and this can’t be truer when it comes to creating content. Your blog must have an edge over the countless others of the same topic.
Just because a person is a food enthusiast does not always mean they are a cooking enthusiast as well. You have to write in a way that will not alienate outsiders. Knowing your audience means figuring out what will make them click, read, and share your content.
It’s one thing to capture an audience, but it’s another thing to make them want to stay.
Consistency, quality, relevance, and originality are all factors that make tech content great. Technology is constantly evolving, and so should your blog. Who would do a feature on the iPod in 2019? Audiences need topics that they will gain something new from.
As mentioned in Research, you should always put out content with the thought that your credibility and reputation is on the line. The tech community is very particular with terminologies and technicalities – you wouldn’t want to play things by ear at the cost of misinformation and losing your audience’s trust.
The frequency or regularity of your blog updates also affects how you draw in audiences. If a web user were to come across your content, liking it, only to see that you only had two other posts from 2009 and 2012 respectively, he probably wouldn’t visit your page again. To prevent this, you can schedule your blog posts or add different segments you can write for other than your main topic.
Here’s where we bring out the big guns.
The most typical form of marketing tech blogs use is email newsletters. It is basically like a monthly subscription sans all the paper. You can easily track and expand your readership through those who sign up. Subscribers would receive updates and notifications from the site through email. The recipients may also share the content to other people, increasing the chances of a snowball effect.
Another essential is the social media presence. Social media makes for more creative ways to promote your blog and interact with audiences. There are undoubtedly more people who sit with their phones on Twitter than those who check their emails – it has more reach than email newsletters.
With social media, you can raise brand awareness and engagements for your site through photos, videos, GIFs, and threads (Twitter Cards) that can showcase your content on Twitter without the user having to leave the site. This increases the chances of the user viewing your content. You can also utilize Twitter’s trending feature to relate trends with your blog, increasing impressions and possibly traffic.
The tech blog scene is ever-expanding. It could be hard for one to keep up, but with these strategies and factors in consideration, you’re sure to be a worthy contributor and competitor to the tech community.
Alex is fascinated with “understanding” people. It’s actually what drives everything he does. He believes in a thoughtful exploration of how you shape your thoughts, experience of the world.