TikTok Ratio: What Does it Mean?

Transparent Profile Picture on TikTok Marketing

If you are a TikTok user and have been wondering what the symbol of ratio next to your TikTok views means or why you can only see it on your desktop but not on your phone, fret not-this post will tell you everything there is to know about this symbol!

What Does TikTok Ratio Refer to?

A ratio is a number expressing how two numbers relate to each other. For example, with 1:2, it means that for every item A, there are two items B. In this post, we’ll look at What Does Ratio” Mean on TikTok? Several social media sites utilize the phrase “ratio.” It refers to striking a balance between the number of comments that receive likes and replies. On TikTok, being “ratioed” means that your comment has received more replies than likes. On TikTok, a ratio request can also be made. In this situation, they are pleading with the public to like their comment the same amount of times as the TikTok video has been liked.

For example, if we take an article about a makeup trend that has been shared on Instagram and Twitter, it would probably show up on TikTok with many views but with a meager ratio relative to other articles. By contrast, if you post a video about a current news topic, the ratio number will likely be higher than 1:2, especially if the video has been shared on Facebook.

Ratios are used to normalize different platforms and historical periods when there may have been fewer people on TikTok or Instagram than today. While it is not entirely accurate to only look at the ratio symbol because the location and device type play an essential role in views and user engagement, it can still give you a rough idea of how much an article or video has been shared over time.

What Is the Difference Between Views and Ratios?

Many people might have a hard time understanding what exactly the ratio symbol means, especially when they look at it while using various apps. Here is a quick breakdown of how these two concepts work:

Views refer to how often an article is loaded and viewed on TikTok. These numbers will change depending on the platform used or geographical location. For example, if a person in China views an article about American politics and posts it on their account, that would count as “views” on TikTok because of the different user demographics.

Ratio numbers result from multiplying a video’s views by TikTok’s ratio factor, which is based on several factors, including time, location, and device type. This number is not the same for every video.

How to Get Ratioed on TikTok: The 4 Steps to a Successful Post

As previously mentioned, you can only get ratioed on TikTok if your post has been viewed more than twice as many times as it has been liked. Here are four steps to help you get your post sticky and ensure that your comment receives likes at the same rate as it has views:

Use a format that will engage users

The ratio system works based on engagement – the more time someone spends reading your comment and watching your video, the higher their ratio will be. Therefore, you should increase your users’ engagement by using a format that makes them want to scroll down to read more or watch more of your video. Could you give them a reason to follow you? If other users view your post and like it, they’ll see that the count has increased by one. This will encourage them to follow you so they can keep seeing more posts from you in the future.

Be unique

Users can have a high ratio without having a large number of followers, but it’s even better if you have a lot of followers who will also be interested in seeing your content on TikTok. To do this, use posts that others – especially those with large followings – haven’t posted yet.

Work with friends and influencers in your community

By inviting some of your friends to like and reply to your comment, you can increase the likelihood that they will get their content seen by more people on TikTok. If you’re lucky, one of your friends will also have a high number of followers, and they will post more content that others can see.

Take advantage of TikTok’s advertising opportunities

If you have enough money to advertise on TikTok, you can ensure that your video is seen by a large audience and accelerate the viewing process through ads. While this will cost you money, it could be worth it in the long run if your videos get more likes and reply faster.

Some Factors to consider while making videos in Tiktok:

  • Once the video has been uploaded to TikTok, it cannot be edited.
  • You can only switch the first line of your post if you delete it and re-upload the video.
  • The whole text will be underlined in bold red when you save it, so you can edit it later.
  • You can remove the note from a video by clicking on the dot next to it and then clicking on “X” to remove it on a mobile device which will remain in place on all other devices for viewing.
  • You can add a title to your video by clicking on the dot next to it and then clicking on “X” to remove it on a mobile device which will remain in place on all other devices for viewing.
  • If you want to change or remove the title or note of your video, you need to delete it and add it again with new text.


TikTok is a unique social media platform. It has gotten people out of their comfort zone, and consequently, the platform has gained a cult-like following. However, to honestly get noticed on TikTok, you must increase your ratio by posting popular and engaging content. Most users have multiple devices, so your demographic will naturally be different on each device at different times, which can cause some confusion for marketers.

But with all that said, it’s still important to be aware of why your comment may get fewer likes compared to views. This is especially true if you’re planning on increasing your follower count by getting the word out about a new product or service, so make sure your post is worth sharing.