Email marketing is a very lucrative industry. Many companies offer different packages for those who want to join their business league. By using email marketing, a company can increase their customer base by reaching new people and keeping their existing customers informed of their company. However, there are some things that should be taken into account before you decide on the right approach to use for your business.
Difference between CC and BCC
First, you should know the difference between BCC and CC. BCC stands for Always Been Credited. In other words, it means that the email you sent to someone has been acknowledged in the recipient’s inbox. If the email was CC’d, it would have been acknowledged but the acknowledgement would have been “Never Been Credited”.
Secondly, when you send out emails, you should know the difference between an Email to Friend and an Email to Client. In an email to a friend, you can include your contact details. This is great as you can send out emails to anyone else in your list and they will receive your emails. However, in an email to a client, you should send the email to the person that you are emailing.
Thirdly, when you send out an email, it is important that you use the recipient’s email address only. This makes it clear who you are emailing and ensures that they do not receive any spam email from you. Spam is annoying and you should try to avoid it as much as possible. However, you should send the email to the correct persons in your list. In other words, make sure you check your lists and do not send out email to people that are not on your list.
Fourthly, when you are sending out an email, you should not put in html inside the body of the email. This may sound like a simple thing to do and in reality, many people make mistakes when they do this. The problem with putting in html is that search engines can often see this and it can result in your email being deleted by them.
Fifthly, when you are using an autoresponder, you should keep your email short and to the point. Many people send out emails with long sentences, which can be annoying to some readers. Keep your email short and simple. This will also make it more likely that your reader will click through your email and actually open it.
Sixth, you should not send out mass emails. Mass emails should never be sent out. You need to keep in mind that a single email can flood a reader’s mail box and can end up in the spam folder. Instead, focus on a smaller mass of people and send out emails only once or twice per week. This also keeps your readers from getting annoyed and will help you build a relationship with them.
Seventh, you should never use any automatic responder software or service for email. Most of these automatic services and software will automatically start sending out email at the same time each day. This can be very annoying if you are trying to build a relationship with someone.
Instead, try to use something different like an autoresponder or responder that will automatically send out email only when they manually respond to you. This can make a big difference in how quickly and easily you build relationships with your subscribers.
Finally, you should not be using your home address and email address as your domain name. Always use a separate domain name for your personal email and business email. Using your home address and email address to send out mass emails can result in the CC and Bcc being blocked and it can also cause problems with some email hosting services.
Most Important Tips
Also, make sure you do not overcrowd your email signature with your links. Do not overload your signature with links to your website or products. You want to be sure that people who read your emails will have an idea what they are reading about. However, do not flood your signature with links to your blog, YouTube videos, etc. If you are using multiple domains and going to multiple sites to send out your emails, then you may experience a lot of blocking because people think all you did was flood your signature.
One of the most important tips when getting started with email marketing is to educate yourself on how to use cc and bcc. If you send mass emails, CC might not even be an option so you might want to consider signing up for a pay site that allows you to avoid email marketing altogether. If you do this and educate yourself well, you will have no problems getting your email campaigns off the ground and making money from them.
Alex is fascinated with “understanding” people. It’s actually what drives everything he does. He believes in a thoughtful exploration of how you shape your thoughts, experience of the world.