Today, the internet presents endless opportunities for businesses to reach new customers and improve profitability. The social media forums like Facebook and Instagram have unfolded some incredible marketing prospects.
Brands can run targeted advertisements, engage with digital customers, and sell online. Similarly, marketers can develop web pages that act like virtual shops where people can navigate products and shop online.
So, do you have a digital marketing campaign up and running? Whether you have a brick-and-motor store or a multi-national company, leverage digital marketing techniques to take your business to the next level. You can begin with social media marketing and create your business profile on every forum.
Likewise, generate engaging content around your brand’s products and services to captivate audiences. You can upload videos, create online quizzes, or write blog posts.
Once you get the basics right, look for other promising digital trends such as search engine optimization (SEO), email marketing, personalization, etc. In addition to increasing brand outreach, such practices can improve sales prospects. However, if you are new to the digital landscape, let us show you the ropes. Here are five ways you can kick off an incredible digital marketing campaign.
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1. Invest Resources in Link building
Usually, when it comes to optimizing a webpage for SEO, marketers only account for the on-page elements. They speed up the loading time, ensure the website’s responsiveness, and incorporate competitive keywords. Indeed, these factors are essential for optimization, but they don’t bring traffic or leads to the webpage. For this, you have to leverage off page SEO that would account for elements outside the website, such as link building.
Any idea how link building works? In simple words, it is the practice of adding your site’s backlink to other web pages. Hence, whenever visitors click on that link, it will direct them towards your website, increasing traffic.
Marketers can add these links by publishing blogs, articles, guest posts, eBooks, or other websites. Besides generating traffic, backlinks also provide a pathway for search engine bots to crawl to the site, leading to better indexing.
2. Hop onto Social Media Marketing
Unlike conventional marketing mediums, social media forums offer an opportunity to connect with your target audience directly. Platforms like Facebook, Twitter, and YouTube allow users to comment, share, and like posts, fostering interactions with potential customers. If you are doubtful about this campaign, have a look below. Here is how social media can upscale your digital marketing efforts.
Creates Brand Recognition
Social media platforms can get your brand in front of millions of people through sponsored posts. All you have to do is select demographics, and your brand will become visible to people who fit in the selected category. Also, place your logo strategically and use digital media to capture the reader’s attention.
Provides User Data
The analytics tools on social forums can find keywords your audience uses, letting you target more relevant keywords. Likewise, you can view post insights and get an idea of who is interacting with your brand.
Improves Customer Service
Social media forums allow customers to interact with brands in real-time through messaging apps. Hence, businesses can address customers’ queries and help them complete their purchasing decision.
3. Launch Personalized Campaigns
Personalization has surfaced as one of the biggest marketing trends in 2021. From advertisements to emails, marketers are personalizing every element of marketing to improve the shopping experience. Therefore, make sure to integrate personalization in your campaigns.
Suppose you have a digital storefront, leverage artificial intelligence (AI) to offer visitors a personalized experience. AI-enabled servers can collect consumer data – buying behavior, search history, and create a ‘recommended for you’ section on the website.
Moreover, you can map out your content to identify what content would of unique interest to every customer. Usually, people at the top of the funnel prefer special discount offers whereas, people at the bottom want more information about the brand.
Once you map content to the buyer’s lifecycle, it would nurture them into leads and conversions. In short, personalization brings in more sales and profits for the business.
4. Embrace Video Marketing
More than blog posts and articles, people prefer interacting with visual content, especially videos. Therefore, every brand must launch a video marketing campaign to captivate online customers. You can upload videos on YouTube, Facebook, or Instagram. Likewise, you can add videos on your websites with the blogposts.
Google counts videos as a potential ranking factor and ranks websites higher that have at least one video. Thus, you can enjoy high engagement with high rankings and better visibility. In case you don’t know where to start, here is a list of emerging video marketing trends.
Lately, live videos are receiving a lot of recognition on social media. Brands can respond to customers’ concerns and engage with them in real-time. Similarly, you can showcase and sell products through these live video sessions.
Although product descriptions have user manuals, creating product demos can give audiences a better idea of the products. For instance, if you are selling software, create a video to guide people about the installation process.
As the trend moves towards an interactive experience, 360-degree videos can be a perfect choice. It would show your product from every angle, improving the user experience.
5. Optimize for Local SEO
Does your business operate on a regional level? The standard SEO focuses more on ranking in searches across the country whereas, local SEO prioritizes ranking on local searches. Hence, you will generate more website traffic, leads, and conversions since you will target people relevant to your niche. Firstly, you have to create a Google My Business Account. You can add all your business contact details, email, and office address to gain visibility in Google search local results.
Second, target location-specific keywords. If you are selling shoes for men in Los Angles, use keywords like ‘men’s shoes Los Angles’ or ‘best shoes in LA.’ In turn, the search engine will show your website to people who are residing in LA. Besides this, request your existing customers to leave reviews. It optimizes the brand’s presence on Google My Business and directs more local customers towards your brand.
In today’s modern era, having an excellent online presence is inevitable for businesses. It offers more exposure, allowing brands to penetrate new markets and expand their customer base. You can start with social media campaigns and SEO to develop your brand image in the virtual sphere.
Once you get the knack of the digital world, optimize for local SEO, launch personalized campaigns, and captivate customers. Besides brand awareness, such marketing tactics can bring more business and maximize profits.
Alex is fascinated with “understanding” people. It’s actually what drives everything he does. He believes in a thoughtful exploration of how you shape your thoughts, experience of the world.