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5 Effective Ways to Optimize Websites for Better Search Rankings

Creating an attractive website with great content is not enough. You must know about the ways to optimize websites that can make them visible to potential users.

The exact procedure and algorithm used by Google to rank an interface remain a mystery. However, the search engine market leader keeps informing website owners about any changes in its approach along with suggestions.

It will be sensible to know about the best practices to improve the search results position of an interface. This will benefit users looking for global as well as local gains.

For instance, a Canadian accountancy firm hires an agency for search engine optimization in Vancouver. This helped the firm attract overseas clients with business interests in the country.

At the same time, the strategy caught the eye of local customers who were looking for assistance.

Optimize Websites For Better Search Rankings

1. Modify The Keyword Strategy at Regular Intervals

It is common knowledge that the website content, as well as any other written material like blog posts, needs to be optimized with relevant keywords.

This helps search engines in associating a page with the term and include it in related search results.

Most owners choose a set of the most appropriate terms when their interface is created.

However, it is necessary that the keyword strategy is modified from time to time.

Modifying and managing the long-tail and short-tail keywords to keep up with your keyword strategy can be challenging at scale. Use a tool like Linkio to keep your various keywords organized and help your rankings and organic traffic boost.

2. Create And Update Relevant Content On the Website

Websites whose pages are consistently crawled by search engine bots tend to be ranked higher in results.

One of the best ways to attract crawlers is to regularly update optimized content. It must be ensured, though that the material being uploaded is original, relevant, and readable.

Website owners must add a blog to their interface where they must post regularly. They must engage professional writers if they do not possess the necessary skills to produce great material. 

3. Ensure The Website Is Mobile-friendly

Mobile Experiences

The increased use of mobile phones has also affected SEO. Google officially stated in 2015 that it will use mobile-friendliness as a ranking signal.

Moreover, it has also started mobile-first indexing which means that it will use the mobile version of a page to index and rank it.

Traditionally, the search engine analyzed the desktop version to check its relevance for a search query.

One of the most important ways to optimize websites is to ensure that they are completely responsive and all pages are rendered perfectly on all devices.

4. Improve The Loading Speed Of The Website

Loading Speed Of The Website

Google does not depend solely on the relevance of content to rank websites. It also takes into consideration factors like user experience to arrange the results.

The loading speed of the website plays a vital role in providing a satisfying user experience.

Resize and compress all images before uploading them. This will reduce the time taken by the interface to load.

Another trick that can easily reduce the loading time is code minification.

This lightens the code by keeping only the necessary elements in the JavaScript and CSS files of the website.

5. Invest In Video Content

The consumption of video content is increasing every day and it provides an opportunity to website owners to increase their traffic.

The SEO and web development agency in Vancouver hired by the CA firm created short videos related to taxes for individuals and businesses.

These clips were posted on video-sharing sites such as YouTube and other platforms like social networks. This attracted a lot of visitors to the website.

Remember to provide a suitable title and brief description along with the clips and insert relevant keywords in the written material.


These are just a few of the numerous ways to optimize websites that people can use to improve the visibility of their interfaces. However, they must keep track of changes in search engines’ approach to modify their own strategy.

Author Bio Jacob Graves is a Web designer by profession and he works for a firm that provides Logo Design in Vancouver– FernWeb. He uses to write useful tutorials on Web design and socializes its different social media platforms.

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